A social-first, influencer-backed campaign drew in Gen Z candidates to design their dream property.
Use of Social
Here are all the campaigns currently available on the archive that were shortlisted in this category.
VCA is a force for change in veterinary recruitment
Working with existing student influencers proves successful for the animal hospital chain, and the wider industry.
Primark’s social campaign is tailor made for expansion
Facing rapid growth, the retailer has equipped employees at all levels to amplify its EVP through socials.
Family Matters campaign breeds success at Lloyds Banking Group
Homely videos and real-life stories convey a compelling message for the bank, driving up views.
Church & Dwight ignites awareness through targeted socials
The FMCG giant shows its strength as an employer beyond its brands, growing followers and applications.
The British Army fires up students with a sense of adventure
The University Officers’ Training Corps can be a rewarding way to experience army life as a student, as this Army campaign proves
IHG social campaign drives a welcome increase in followers
The hotel group smashes its goals through showing real employees in multiple roles.
Knight Frank shows another side to estate agents
The property company puts people at the heart of its new social strategy, shifting perceptions about the sector.
Lloyds Banking Group cuts through the noise with employability advice
The bank helps students and graduates become ‘Life Ready’, not just career-ready, with engaging video and social content.
GSK sharpens its socials through targeting
The global Life Sciences company revamps its social strategy with new and curated content targeting specific and relevant audiences.
RWE gives new employer brand the green light
The global energy company revitalises its employer brand internally and externally, with impressive results.
King’s social strategy takes the crown
The game producer adopts a playful approach to social outreach through games and videos showing ‘Life at King’.
Mars Made by You gives talent a taste of career success
The company recruited a team of internal influencers to show how early talent can take charge of their futures.
Blizzard makes its employees its central characters
In a bid to build trust and generate excitement, the gaming company amplifies employee voices across social platforms.
Hogan Lovells reels in graduates with new social approach
Law firm takes a chance on TikTok and Instagram to bring careers to life.
Royal Mail Group delivers social success to a new generation
Royal Mail Group attracted a new generation of apprentices with a creative campaign by ThirtyThree that won 2023’s Use of Social.
TikTok campaign combats misconceptions of life at Mars
Mars worked with Havas People to use social media to build awareness of the world leading FMCG group’s working culture.
You, Unlimited – Civil Service Fast Stream crafts influential campaign
This TMP Worldwide campaign for Civil Service Fast Stream harnessed the power of social media influencers to attract a diverse group of graduates to its scheme.
Lloyds Banking Group urges students to be kind to themselves
Lloyds Banking Group challenged students’ misconceptions about working for a bank by demonstrating how the banking group prioritises people’s wellbeing.
Social campaign showcases diversity of life at Knight Frank
The Wiser and Knight Frank campaign utilised Instagram and LinkedIn to celebrate its diverse talent, resulting in an increase in clicks through to its careers site.
Unlocked Graduates video campaign opens up opportunities
SMRS collaborated with Unlocked on this powerful campaign, which urges graduates to make their career count.