A new information architecture and refreshed brand show off the retailer’s personality as well as its heritage.
Retail
Here are all the campaigns relevant to this industry, that are available on the archive.
Coles goes local with multi-channel campaign
The supermarket chain takes a direct approach to sourcing local fulfilment centre roles.
Primark’s social campaign is tailor made for expansion
Facing rapid growth, the retailer has equipped employees at all levels to amplify its EVP through socials.
Lidl employees share their passion for challenge
The supermarket’s campaign shows a different side to workers and the collective ambition of the business.
M&S gets the Gen on school leavers and graduates
The retailer showcased a modern and innovative employer brand to young recruits via its Gen M&S campaign.
Coles heats up local candidates with CFC tour
The supermarket chain shows the fun side of distribution roles with a vibrant video.
Clarks sizes up a seamless candidate experience
The retailer has built a mobile-first, candidate-focused site that has driven up applications.
Church & Dwight ignites awareness through targeted socials
The FMCG giant shows its strength as an employer beyond its brands, growing followers and applications.
Dunelm offers a homely welcome to potential recruits
The home retailer gave its employer website a new sense of belonging through personalisation and relevant content.
IKEA builds up a viral brand
The Swedish furniture retailer attracted huge attention for its Roblox-based branding initiative.
Primark’s retail revolution. Deploying a people-first employer brand.
Champion of the hight street, Primark’s employer brand attracts the talent to drive its growth agenda.
Pandora’s sparkling new brand hits the spot
‘Craft the incredible’ brings colleague stories to the forefront across multiple channels and geographies.
ASOS fashions a compelling employer website
The online retail giant shows its dynamic workplace culture through an easy-to-use interface.
B&Q Belong builds up candidate momentum
The home retailer shows its passionate and diverse workplace culture through videos, print media and socials.
WHSmith shows candidates what’s on the shelves
The retailer makes it easy for jobseekers to see the wide range of opportunities on offer.
Frasers Group makes a big splash on campus
The company gets noticed across UK universities with free merch and a major competition.
Dunelm makes candidates feel at home
The home retailer dusts down a new employer value proposition and careers site to drive awareness and applications.
Kingfisher gives its employer website a home makeover
Candidates can search for roles based on tailored content, enjoying a more consistent experience.
Next brings early talent home with virtual tour
The retailer shows students a glimpse of life working for the business through its ‘Let’s take it on’ message.
Every little helps when it comes to Tesco’s tech credentials
The retailer shows candidates the role of technology in driving its success, helping it stand out in a tough market.
Currys gets up to speed with driver recruitment
Faced with a shortage of HGV drivers, the retailer shows a demanding job with a fun side.
Alshaya Group campaign breaks new ground in Saudi Arabia
The business showcases the exciting possibilities of a career in retail through employees’ eyes.
Screwfix crafts a dynamic new employer brand
After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.
Sainsbury’s Tech recruitment gets a jumpstart with TikTok
Sainsbury’s Tech teamed up with Entroxy to create this campaign including TikTok elements which made the shortlist for the Integrated Campaign award in 2023.
HelloFresh Licence to Hire scheme creates appetising candidate experience
The In-House team at HelloFresh embarked on a Licence to Hire programme for employees leading to a place on the 2023 shortlist for candidate experience.
HelloFresh employer brand is a recipe for success
HelloFresh’s In-house Employer Brand Team takes a place on the 2023 shortlist for its work boosting the value of its brand among candidates and stakeholders.
Kingfisher gets employees talking with DEI campaign
Kingfisher’s tough-talking conversation series, developed with ThirtyThree, provided insights into both minority – and majority – groups.