The property company puts people at the heart of its new social strategy, shifting perceptions about the sector.
2024 finalists
Here are most of the campaigns shortlisted in the 2024 awards. There are a few more still to be added.
Lloyds Banking Group banks on digital early talent
Lloyds Banking Group aims to increase its profile as a tech employer through this integrated campaign.
Unlocked’s arresting campaign attracts appeal
The prisoner rehabilitation charity wants to source the best leaders, but also show the realities of the role.
NSPCC makes applications child’s play with new site
Research informs an array of user journeys, making it easier to find the right roles and stay engaged.
KPMG imagines a thriving future for graduates
The consulting company’s year-round campaign is quick to respond and engage with key audiences.
Lloyds Banking Group beats big tech at its own game
Lloyds Banking Group repositions itself as an exciting employer of digital talent through an always-on approach.
Primark’s retail revolution. Deploying a people-first employer brand.
Champion of the hight street, Primark’s employer brand attracts the talent to drive its growth agenda.
Royal Air Force takes off through content collaboration
RAF partners with Not Going to Uni to create an engaging range of podcasts and other relevant content.
N Family Club nurtures an inspiring new employer brand
The childcare provider now stands out to candidates, with a healthy future pipeline of talent in a competitive market.
KPMG shows its human side
The ‘Come as you are’ campaign reassures candidates they can excel personally and professionally at the firm.
DNV Energy Systems powers up engagement
An ambitious in-person event brings many employees together for the first time.
Quantexa brand team makes employees UNSTOPPABLE
The brand team at the ‘unicorn’ software company undertake deep research to understand what makes Quantexans tick.
bp stands with employees in changing the face of energy
Radical changes to its employer brand show the human side of the business.
Nisbets cooks up a tasty employer brand refresh
The catering supplier is enjoying substantial increases in interest thanks to new brand guidelines and assets that truly reflect its culture.
Pandora’s sparkling new brand hits the spot
‘Craft the incredible’ brings colleague stories to the forefront across multiple channels and geographies.
Evri delivers success with its side-hustle campaign
Targeting ads at people who don’t want the job may seem counterintuitive, but Evri’s flexible working options were a hit with candidates.
Building Safety Regulator packs a punch with emotional video
‘Standing Safer Together’ campaign is a raw and honest reflection of the importance of regulation in construction.
Vodafone sends a signal to diverse communities
The mobile and tech company shows its commitment to inclusion through powerful visuals and messages.
The Jewish Board brings human stories to life through video
The non-profit works with Havas and Blue Slate Films to show the job satisfaction behind social work for troubled communities.
King crushes its targets with Kingdoms film
The Candy Crush producer showcases its playful culture through a visually stunning video.
Lloyds Banking Group cuts through the noise with employability advice
The bank helps students and graduates become ‘Life Ready’, not just career-ready, with engaging video and social content.
Airbus takes off with STEAM recruitment strategy
The space and defence giant launched a unique product that sparked conversations about careers in the sector.
British Airways supercharges student engagement
The Speedbird Z platform offers learning, mentoring and work experience opportunities to future apprentices and graduates.
Department of Health Northern Ireland eradicates social work agency spend
HST’s innovative Healthdaq system significantly reduces trusts’ time to hire through increased automation and better integration.
We The Curious embraces inclusion with its people-centric hiring process
The charity turns to its own employees, transforming its approach away from traditional recruitment methods.
ASOS fashions a compelling employer website
The online retail giant shows its dynamic workplace culture through an easy-to-use interface.
B&Q Belong builds up candidate momentum
The home retailer shows its passionate and diverse workplace culture through videos, print media and socials.
GSK sharpens its socials through targeting
The global Life Sciences company revamps its social strategy with new and curated content targeting specific and relevant audiences.
Quantexa employees are unstoppable thanks to new EVP
The ‘unicorn’ software company brings everyone together through quizzes, advocacy and a new careers site.
WHSmith shows candidates what’s on the shelves
The retailer makes it easy for jobseekers to see the wide range of opportunities on offer.
Siemens’ hiring for potential has powerful impact
Working with psychology company Arctic Shores, recruiters save time, money and are boosting the diversity and capability of candidates.
Experian takes the credit for accelerating talent attraction
The in-house team manages a global employer brand, supporting internal stakeholders to spread the message.
Frasers Group makes a big splash on campus
The company gets noticed across UK universities with free merch and a major competition.
The LEGO Group builds up brand values brick by brick
The much-loved consumer brand invites employees and potential recruits into a world of possibilities.
Accenture guides graduates into a virtual world of potential
Videos and trips through the metaverse showcase the variety of digital careers on offer at the company.
RWE gives new employer brand the green light
The global energy company revitalises its employer brand internally and externally, with impressive results.
British Army‘s live events nudge candidates into action
A series of virtual events address potential applicants’ reservations about an Army career.
Northrop Grumman takes you behind the scenes for a comedic peek into culture
The defence company takes an unexpected approach to challenging preconceptions with its ‘Overheard’ campaign.
AXA supercharges inclusivity through gamification
Havas and AXA create long-lasting learning for recruiters and more with this interactive training.
King’s social strategy takes the crown
The game producer adopts a playful approach to social outreach through games and videos showing ‘Life at King’.
Babcock engineers a more diverse candidate pool
The engineering company goes back to basics to show what it has to offer.
Diageo puts talent first with personalised UX, designed to inform and inspire from the very first click
A more responsive and personalised site drives up engagement and applications.
Resources for Autism shows that ‘everyone can’ become a support worker
Blackbridge aids the charity to bring the positives of working with autistic people to life.
Mars Made by You gives talent a taste of career success
The company recruited a team of internal influencers to show how early talent can take charge of their futures.
EY’s Employer Brand team puts people and numbers at the centre
During a turbulent year, the EY in-house Employer Brand team focuses on story-telling and insight-sharing to drive engagement and interest.
Dunelm makes candidates feel at home
The home retailer dusts down a new employer value proposition and careers site to drive awareness and applications.
Santander banks on boosting skills through early talent schemes
Drawing on its wider employer brand, the company wanted to share authentic stories of life in financial services.
EY immerses students in client care
The virtual reality ‘Internship of the Future’ showcases EY’s tech credentials while exposing candidates to real work situations.
ICAEW’s virtual work experience programme opens doors
Springpod hosts a fully interactive format for students from diverse backgrounds to find out more about accounting.
Blizzard makes its employees its central characters
In a bid to build trust and generate excitement, the gaming company amplifies employee voices across social platforms.
Novo Nordisk injects a new perspective on obesity
The pharmaceutical giant challenges employees’ and candidates’ perceptions to support its wider purpose.
Kingfisher gives its employer website a home makeover
Candidates can search for roles based on tailored content, enjoying a more consistent experience.
MBDA keeps candidates warm with chat and on-brand content
Using onboarding tools from Meet and Engage, the defence company has transformed how it interacts with candidates.
EQRx gets inside employees’ heads to boost engagement and belonging
The follow-up to last year’s Tapestory embeds employees’ sense of feeling valued.
BD’s global employer brand shows the power of the possible
Cielo embarks on extensive research and gains senior leader buy-in to power up a new EVP.
Activision Blizzard battles for candidates with in-game advertising
The new approach increases employer brand awareness and generates a huge amount of traffic to ABK’s careers site.
BBC shifts the spotlight to employer brand
The organisation builds a picture of what it’s like to work behind the scenes at an iconic employer.
bp invites female talent into its virtual city
The energy company stands out from the crowd at the European Women in Tech event.
Rolls-Royce animates its apprenticeship audience
The engineering giant showcases a variety of apprenticeship routes through a high-quality stop-motion video.
JCB engineers a dynamic new talent pool with Genius
The machinery company draws on its sustainability credentials and existing employees with this online campaign.
TUI’s global employer brand flies high
The travel and leisure experience company turns to employees to deliver a passionate new EVP and reinvigorate its brand after the pandemic.
Better Futures – EY’s careers in sustainability campaign
The professional services firm shares how talent can help to build a better, more sustainable working world.
Entain joins McLaren F1 in pole position
The two businesses engineered an impactful returnship scheme to attract more women into STEM careers.
Next brings early talent home with virtual tour
The retailer shows students a glimpse of life working for the business through its ‘Let’s take it on’ message.
Capgemini’s speak-up culture gets a refresh
‘Respectfully us’ receives a makeover to reflect the challenges of the hybrid working world.
Coca-Cola HBC brings the magic to Gen Z
A top-talent trainee program that turned the recruitment process into a learning journey.
Activision Blizzard King levels up engagement with ambassador programme
ABK Game Changers amplifies the gaming brand on social platforms, generating thousands more applications and strong direct referrals.
bp powers up its new employer brand
bp reinvigorates its in-house recruitment and branding functions with great results.
PepsiCo adds fizz to its female hiring strategy
The global FMCG company tailors its employer brand to women through comprehensive research and targeting.
Cognizant portal puts new graduate scheme on the fast track
A data-driven approach to onboarding helps grads to hit the ground running.
Every little helps when it comes to Tesco’s tech credentials
The retailer shows candidates the role of technology in driving its success, helping it stand out in a tough market.
Circle Health Group brings candidates and employees to life
A dynamic new employer brand shows how colleagues ‘resist the ordinary’.
New Horizon drives up awareness with striking bus campaign
Charity New Horizon Youth Centre shows the plight of London’s ‘unseen’ homeless youth with an eye-catching and informative bus event.
Kent County Council ups its game with innovative real-life experience
TMP Worldwide creates a unique board game that captures the benefits of working for the council and the career development available.
British Army calls up a new generation of recruits
A Gen Z optimised website leads to a massive uplift in registrations from candidates.
Flutter UK&I bets on better engagement through events
The gaming company unites employees through activities that help them understand its values and behaviours.
Just Eat Takeaway.com perfects the recipe for brand success
The company whips up a holistic approach to employer branding, bringing its culture and operations to life.
Currys gets up to speed with driver recruitment
Faced with a shortage of HGV drivers, the retailer shows a demanding job with a fun side.
Heathrow Airport flies high with security officer recruitment
A new hiring portal for this crucial role has reduced time to hire and reassured candidates of their value.
BT steps up its cyber security game
CAPSLOCK programme raises the profile for cyber skills in the organisation and builds new skills in this crucial area.
Alshaya Group campaign breaks new ground in Saudi Arabia
The business showcases the exciting possibilities of a career in retail through employees’ eyes.
Hogan Lovells reels in graduates with new social approach
Law firm takes a chance on TikTok and Instagram to bring careers to life.
Royal Mail delivers with diverse life of a postie campaign
A hero film shows the strong sense of pride and community employees take in delivering to their people.
ICAEW busts myths with colourful storytelling
Authentic videos showcase the variety of roles and backgrounds in accountancy, aiming to break down its boring image.
Lloyds Banking Group immerses students in a digital future
An interactive installation toured a series of UK campuses to pull in digital talent that might not have considered a bank before.
Newton busts myths on the world of consulting
The company enlightens students on a career solving big problems, engaging early with its audience.
DJI campaign breaks down barriers with provocative video
The Dutch Custodial Institutions Agency challenges its audience to look at their preconceptions and consider a career helping detainees to thrive in society.
Adidas races towards the best quality candidates
Showing the faces behind the products, alongside the innovative heritage of the sports brand, is proving to be a winner.
The Metropolitan Police puts family first
A suite of videos highlights the perceived barriers to joining the force, and shows how loved ones have overcome them.
Barclays banks on clever cloud tech to boost applications
The Radancy Talent Acquisition Cloud allows the company to target the right candidates at the right time.
Secret Intelligence Service levels up skills with retro game
MI6 launches a 16-bit quest to unearth the everyday skills needed for an Intelligence Officer.
EY goes on an adventure with their early careers experience
An immersive experience that gives students a flavour of the EY brand whilst supporting them with mental health and career confidence.