Software company Quantexa grew from a start-up to a valuation of more than £1bn in just six years, making it a ‘unicorn’ business. But while its culture was strong, communicating this across its 650-strong employee base was difficult, particularly as workers were distributed across the globe. To understand more, it looked at leaver and joiner reviews, Peakon employee engagement insights, leadership interviews and employee feedback. The conclusion was that employees at Quantexa are dynamic and ambitious, and the DISCOVER UNSTOPPABLE employee value proposition was born.

Tonic Agency supported Quantexa to come up with hero imagery that would encapsulate this concept, and ‘what makes you Q’. These visuals included a QR code to encourage employees to refer the company to a friend or contact, and 60 employees were recruited to become champions for the new EVP, or Q-Nexans. They were invited to a soft launch at the London Eye and provided with their own exclusive portal. As well as a physical launch, the Q-verse was a fully interactive virtual conference facility to bring together employees from different global locations.

The launch was underpinned by a psychometric quiz, ‘what makes you Q?’, helping people to associate themselves with the company’s values of determination, ambition, teamwork and accountability. A brand new careers site incorporated the new EVP and brought the messaging together, while hiring managers could access new assets and collateral to use for their own recruitment drives. Employee loyalty increased, hundreds participated in the psychometric quiz, and almost three-quarters of employees attended the EVP launch.