ACG unifies its multiple units through an emotionally resonant brand campaign
Healthcare
Here are all the campaigns relevant to this industry, that are available on the archive.
Specsavers envisions a bright future
The Bright Stars Scholarship targeted locations where roles are hard to fill, getting teachers on board with its future talent pipeline.
VCA is a force for change in veterinary recruitment
Working with existing student influencers proves successful for the animal hospital chain, and the wider industry.
Jewish Care wears its heart on its sleeve in film
Love: Everyday reflects the core values of the healthcare charity, showing workers’ deep compassion for what they do.
Derby and Burton NHS Trusts inspire speak-up culture
An impactful internal campaign has encouraged staff at the Trust to report violent or abusive incidents.
GSK builds connection through Cynthia’s story
The pharmaceutical giant exceeds brand expectations through a personal story that has been widely shared.
NHS Derby & Burton breaks taboos with impactful campaign
The Trust encourages staff not to be heroes and to make their mental health a priority, driving use of its Wellness Hub.
R;pple’s Life Jacket opens up vital conversations
Suicide prevention charity R;pple used a striking jacket to prompt employers and their staff to learn more about discussing this important issue.
Sanofi creates community with influencer programme
The healthcare company built a team of influencers to amplify its employer brand across the globe.
Department of Health Northern Ireland eradicates social work agency spend
HST’s innovative Healthdaq system significantly reduces trusts’ time to hire through increased automation and better integration.
GSK sharpens its socials through targeting
The global Life Sciences company revamps its social strategy with new and curated content targeting specific and relevant audiences.
Novo Nordisk injects a new perspective on obesity
The pharmaceutical giant challenges employees’ and candidates’ perceptions to support its wider purpose.
Circle Health Group brings candidates and employees to life
A dynamic new employer brand shows how colleagues ‘resist the ordinary’.
Specsavers turns its eye to new talent
Specsavers, working with ThirtyThree, pushed the boundaries of possibility with their award-winning campaign for early careers attraction.
Haleon employer branding work with Havas People triumphs
In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.
Sanofi’s new employer brand is winning favour
Sanofi and Symphony Talent used extensive research to develop a new brand, shortlisted for the Employer Brand – International category.
NHS England reduces cost and time per hire with recruitment events
NHS England worked with TMP Worldwide and Indeed to create a series of in-person and virtual recruitment events for healthcare support workers up and down the country.
Detail drives new talent acquisition strategy at Sanofi
Detailed interviews and focus groups ensured this entry secured a place on the shortlist in the Use of Research and Insight in Employer Branding category.
Hologic prescribes interactive recruitment insights tool
The women’s health innovator partnered with SMRS to deliver a tool that would help it hire more efficiently and strategically.
Bupa boosts recruitment by showing the ‘Characters in Care’
Needing a sustainable pipeline of candidates for its care roles, Bupa worked with ThirtyThree to create videos combining carers’ and residents’ stories.