A design-thinking workshop brought together colleagues’ ideas on what the brand should stand for, and encapsulated the culture of the business.
Engineering and manufacturing
Here are all the campaigns relevant to this industry, that are available on the archive.
Diageo adds a drop of magic to careers site
The drinks company has found the perfect cocktail for candidate experience, with personalised content and smoother user journeys.
JLR drives up diversity in early careers
After a consumer brand change, the automotive company ramped up its employer branding to reach a new audience.
JLR drives up applications with luxe video campaign
After a rebrand, the company is reaching out to new audiences with a high-end series of videos showing life at JLR.
Babcock broadens career horizons for service leavers
The engineering company expands its efforts to recruit ex-services personnel and has become an employer of choice for military candidates.
Babcock engineers a more diverse candidate pool
The engineering company goes back to basics to show what it has to offer.
Diageo puts talent first with personalised UX, designed to inform and inspire from the very first click
A more responsive and personalised site drives up engagement and applications.
Mars Made by You gives talent a taste of career success
The company recruited a team of internal influencers to show how early talent can take charge of their futures.
MBDA keeps candidates warm with chat and on-brand content
Using onboarding tools from Meet and Engage, the defence company has transformed how it interacts with candidates.
BD’s global employer brand shows the power of the possible
Cielo embarks on extensive research and gains senior leader buy-in to power up a new EVP.
JCB engineers a dynamic new talent pool with Genius
The machinery company draws on its sustainability credentials and existing employees with this online campaign.
Rolls-Royce animates its apprenticeship audience
The engineering giant showcases a variety of apprenticeship routes through a high-quality stop-motion video.
Coca-Cola HBC brings the magic to Gen Z
A top-talent trainee program that turned the recruitment process into a learning journey.
PepsiCo adds fizz to its female hiring strategy
The global FMCG company tailors its employer brand to women through comprehensive research and targeting.
Interns savour Pot Noodle’s winning digital experience
Working with Raptor Marketing and GradBay, Pot Noodle’s alternative internships campaign is praised by the 2023 RADs judges for its super fun digital experience.
Miele X careers website makes emotional connection with visitors
Miele X, supported by creativestyle, That Little Agency and Praetorius, were highly commended in the Employer Website category in 2023.
Diageo’s employer brand improved with user-centric careers site
Diageo worked with Comprend to improve its website for users, particularly early careers applicants, in this campaign shortlisted in the 2023 Employer Brand – International category.
TikTok campaign combats misconceptions of life at Mars
Mars worked with Havas People to use social media to build awareness of the world leading FMCG group’s working culture.
FORDLiive campaign recognised for creative use of tech
Ford of Europe collaborated with Havas People to produce its FORDLiive gamified dealer learning campaign, shortlisted in 2023 in the Creative Idea and Use of Technology categories.
Diageo refreshes careers site with focus on early talent
Premium drinks company Diageo collaborates with Comprend to serve up a more user-focused careers website.
The Future of Movement campaign drives early careers interest at Jaguar Land Rover
This video campaign by Jaguar Land Rover and Creed Communications sought to change the perception of what early careers programmes would offer, and resulted in thousands of apprenticeship applications.
Refreshed Nestlé Academy assessments are a force for good
Nestlé and Cappfinity overhauled the academy’s existing assessment process, gaining a place on the 2023 shortlist for Candidate Experience.
AB InBev dreams big with inclusive employer brand
Drinks giant AB InBev partners with MSL to develop a more inclusive employer brand and generate thousands of applications from a more diverse audience.