Suicide prevention charity R;pple used a striking jacket to prompt employers and their staff to learn more about discussing this important issue.
Winners
Here you can find all the winning campaigns currently available on the archive.
KraftHeinz gets the mix just right
After a merger, the food and beverage giant needed to clarify its brand and culture, so undertook an ambitious global campaign.
The Met Office puts the world in candidates’ hands
Its ‘world-changing work’ campaign not only met application targets, it increased pride in the brand.
Dunelm offers a homely welcome to potential recruits
The home retailer gave its employer website a new sense of belonging through personalisation and relevant content.
King gets playful with social media strategy
The games company drew on vibrant employee stories to build its presence across Instagram and LinkedIn.
Indeed opens itself up to refugee talent
Project Sunflower created a series of careers fairs aimed at supporting the specific needs of refugees seeking to enter employment.
Sanofi creates community with influencer programme
The healthcare company built a team of influencers to amplify its employer brand across the globe.
LEGO builds impact with small but powerful team
The team at LEGO has amplified its actions through toolkits, ambassadors and industry advocates.
easyJet gets on board with a vibrant cabin crew campaign
Faced with a recruitment challenge after the pandemic, the airline looked to its core culture to build a successful campaign.
BA’s Speedbird Z platform allows a new generation to take flight
The Connectr platform integrates seamlessly with BA’s careers site and ATS, helping to build a diverse pool of early talent.
Curiosity blooms for careers at the National Trust
The heritage organisation cultivated a compelling campaign that straddled its history and future.
Babcock broadens career horizons for service leavers
The engineering company expands its efforts to recruit ex-services personnel and has become an employer of choice for military candidates.
Cornerstone sparks engagement with its metaverse event
The software company brought together thousands of remote employees from around the world in a virtual experience.
Soho House captures engaging but exclusive in stylish film
The members’ club’s video communicates the essence of its brand through an employee-centric film campaign.
CyberFirst Girls reaches out to the next generation of experts
The campaign was aimed at pupils, teachers and parents and drove up female participation in cyber-focused schemes.
LEGO Group builds insights through targeted research
The company developed a framework that informed a successful refresh of its Just Imagine employer brand.
KPMG gets personal with a diverse pool of candidates
The consulting firm reached out to new audiences with meaningful in-person experiences.
A&O Shearman breaks down barriers through storytelling campaign
The law firm reached out to new early careers audiences via a range of platforms, showcasing the career journeys of diverse lawyers.
RWE brings energy to life with renewables campaign
The energy company captured employees’ enthusiasm for offshore wind generation, showcasing future careers in energy.
New Horizon drives up awareness with striking bus campaign
Charity New Horizon Youth Centre shows the plight of London’s ‘unseen’ homeless youth with an eye-catching and informative bus event.
Kent County Council ups its game with innovative real-life experience
TMP Worldwide creates a unique board game that captures the benefits of working for the council and the career development available.
British Army calls up a new generation of recruits
A Gen Z optimised website leads to a massive uplift in registrations from candidates.
Flutter UK&I bets on better engagement through events
The gaming company unites employees through activities that help them understand its values and behaviours.
Just Eat Takeaway.com perfects the recipe for brand success
The company whips up a holistic approach to employer branding, bringing its culture and operations to life.
Heathrow Airport flies high with security officer recruitment
A new hiring portal for this crucial role has reduced time to hire and reassured candidates of their value.
BT steps up its cyber security game
CAPSLOCK programme raises the profile for cyber skills in the organisation and builds new skills in this crucial area.
Currys gets up to speed with driver recruitment
Faced with a shortage of HGV drivers, the retailer shows a demanding job with a fun side.
Alshaya Group campaign breaks new ground in Saudi Arabia
The business showcases the exciting possibilities of a career in retail through employees’ eyes.
Hogan Lovells reels in graduates with new social approach
Law firm takes a chance on TikTok and Instagram to bring careers to life.
Royal Mail delivers with diverse life of a postie campaign
A hero film shows the strong sense of pride and community employees take in delivering to their people.
ICAEW busts myths with colourful storytelling
Authentic videos showcase the variety of roles and backgrounds in accountancy, aiming to break down its boring image.
Lloyds Banking Group immerses students in a digital future
An interactive installation toured a series of UK campuses to pull in digital talent that might not have considered a bank before.
Newton busts myths on the world of consulting
The company enlightens students on a career solving big problems, engaging early with its audience.
DJI campaign breaks down barriers with provocative video
The Dutch Custodial Institutions Agency challenges its audience to look at their preconceptions and consider a career helping detainees to thrive in society.
Adidas races towards the best quality candidates
Showing the faces behind the products, alongside the innovative heritage of the sports brand, is proving to be a winner.
The Metropolitan Police puts family first
A suite of videos highlights the perceived barriers to joining the force, and shows how loved ones have overcome them.
EY goes on an adventure with their early careers experience
An immersive experience that gives students a flavour of the EY brand whilst supporting them with mental health and career confidence.
Barclays banks on clever cloud tech to boost applications
The Radancy Talent Acquisition Cloud allows the company to target the right candidates at the right time.
Secret Intelligence Service levels up skills with retro game
MI6 launches a 16-bit quest to unearth the everyday skills needed for an Intelligence Officer.
Capgemini’s Active Inclusion shows the power of stories
Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.
Screwfix crafts a dynamic new employer brand
After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.
Royal Mail Group delivers social success to a new generation
Royal Mail Group attracted a new generation of apprentices with a creative campaign by ThirtyThree that won 2023’s Use of Social.
Interns savour Pot Noodle’s winning digital experience
Working with Raptor Marketing and GradBay, Pot Noodle’s alternative internships campaign is praised by the 2023 RADs judges for its super fun digital experience.
Provident praised for insights in employer branding
Provident’s employee insights campaign, created with Blackbridge, helped it improve the experience of its customer service representatives.
The AXA Hello: Onboarding gifts bring culture to life
AXA works with MSL to create an engaging ‘hello’ for new starters during lockdown, helping them settle in to their week-long onboarding experience.
It’s Time: Allen & Overy helps graduates navigate their career
Law firm Allen & Overy collaborated with ThirtyThree to win best graduate campaign in 2023, helping students navigate a career in the legal sector.
‘Be You’ project delivers for pharmaceuticals firm EQRx
Judges liked the way this project by Ph.Creative for pharmaceuticals company EQRx evolved organically, demonstrating the importance of individuality and psychological safety in the workplace.
Veolia: See the difference your commitment can make
Integrated campaign by Pink Squid makes all the difference for HGV driver recruitment at waste and recycling company Veolia.
Building breakthroughs together at SAP
The team at SAP becomes In-house Employer Brand Team of the Year in 2023 with this ‘proactive’ campaign with a human touch.
McDonald’s employer website gets personal
McDonald’s, together with ThirtyThree, was praised for personalised and localised content on its careers site, bringing its unique culture to life.
Ripple Effect and huge coding challenge in Toronto by Blu Ivy
Blu Ivy Group creates Decode/Code challenge for tech firm Ripple, one of the largest in-person recruitment events since the pandemic.
Westminster City Council’s moving film is All Kinds of Extraordinary
Judges were deeply moved by TMP Worldwide’s video showing that people at Westminster City Council can truly be themselves, whatever their background.
EY ‘sets the standard’ for hiring neurodiverse candidates
Candidates get to ‘choose their own adventure’ in this multi-award-winning, innovative work by the in-house team at the big four firm.
Specsavers turns its eye to new talent
Specsavers, working with ThirtyThree, pushed the boundaries of possibility with their award-winning campaign for early careers attraction.
Onboarding experience at Autism Unlimited impresses judges
Autism Unlimited worked with CA3 to create a “two-way” onboarding experience, winning them the 2023 Use of Technology award.
Haleon employer branding work with Havas People triumphs
In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.