Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.
2023 finalists
Here are all the campaigns shortlisted at the 2023 RAD Awards.
Accenture’s digital campus experience boosts diversity
Accenture’s unique digital event attracted a diverse range of students, putting it on the 2023 shortlist with ThirtyThree for Events and Experiential.
Screwfix crafts a dynamic new employer brand
After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.
Royal Mail Group delivers social success to a new generation
Royal Mail Group attracted a new generation of apprentices with a creative campaign by ThirtyThree that won 2023’s Use of Social.
Interns savour Pot Noodle’s winning digital experience
Working with Raptor Marketing and GradBay, Pot Noodle’s alternative internships campaign is praised by the 2023 RADs judges for its super fun digital experience.
Provident praised for insights in employer branding
Provident’s employee insights campaign, created with Blackbridge, helped it improve the experience of its customer service representatives.
The AXA Hello: Onboarding gifts bring culture to life
AXA works with MSL to create an engaging ‘hello’ for new starters during lockdown, helping them settle in to their week-long onboarding experience.
It’s Time: Allen & Overy helps graduates navigate their career
Law firm Allen & Overy collaborated with ThirtyThree to win best graduate campaign in 2023, helping students navigate a career in the legal sector.
‘Be You’ project delivers for pharmaceuticals firm EQRx
Judges liked the way this project by Ph.Creative for pharmaceuticals company EQRx evolved organically, demonstrating the importance of individuality and psychological safety in the workplace.
Veolia: See the difference your commitment can make
Integrated campaign by Pink Squid makes all the difference for HGV driver recruitment at waste and recycling company Veolia.
Building breakthroughs together at SAP
The team at SAP becomes In-house Employer Brand Team of the Year in 2023 with this ‘proactive’ campaign with a human touch.
Ripple Effect and huge coding challenge in Toronto by Blu Ivy
Blu Ivy Group creates Decode/Code challenge for tech firm Ripple, one of the largest in-person recruitment events since the pandemic.
McDonald’s employer website gets personal
McDonald’s, together with ThirtyThree, was praised for personalised and localised content on its careers site, bringing its unique culture to life.
Westminster City Council’s moving film is All Kinds of Extraordinary
Judges were deeply moved by TMP Worldwide’s video showing that people at Westminster City Council can truly be themselves, whatever their background.
EY ‘sets the standard’ for hiring neurodiverse candidates
Candidates get to ‘choose their own adventure’ in this multi-award-winning, innovative work by the in-house team at the big four firm.
Specsavers turns its eye to new talent
Specsavers, working with ThirtyThree, pushed the boundaries of possibility with their award-winning campaign for early careers attraction.
Onboarding experience at Autism Unlimited impresses judges
Autism Unlimited worked with CA3 to create a “two-way” onboarding experience, winning them the 2023 Use of Technology award.
Haleon employer branding work with Havas People triumphs
In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.
Miele X careers website makes emotional connection with visitors
Miele X, supported by creativestyle, That Little Agency and Praetorius, were highly commended in the Employer Website category in 2023.
EY builds advocacy with assurance ambassadors
EY’s in-house team’s employee engagement project is recognised for its advocacy approach in audit, advisory and forensic services, gaining a place on the 2023 shortlist.
Understanding the EVP across different teams at IBM
With complex departments and skill sets, IBM worked with Pink Squid to gain a deep understanding of its EVP, allowing it to be tailored for each audience.
Diageo’s employer brand improved with user-centric careers site
Diageo worked with Comprend to improve its website for users, particularly early careers applicants, in this campaign shortlisted in the 2023 Employer Brand – International category.
Sanofi’s new employer brand is winning favour
Sanofi and Symphony Talent used extensive research to develop a new brand, shortlisted for the Employer Brand – International category.
Fintech start-up Mollie feels the love with truthful creative
Payments platform Mollie worked with TheTruthWorks to create a campaign including a Spike Lee-style video which made the shortlist for 2023’s best Creative Idea.
DSM brings out the best in candidates with personality quiz
DSM discovered more about candidates in this quiz campaign with Symphony Talent, shortlisted for the Candidate Experience category in 2023.
EY creates Internship of the Future with virtual reality journey
Shortlisted for the Digital Experience for Early Talent, Innovation and Use of Technology categories in 2023, Cappfinity’s VR experience for interns paid off for EY.
NHS England reduces cost and time per hire with recruitment events
NHS England worked with TMP Worldwide and Indeed to create a series of in-person and virtual recruitment events for healthcare support workers up and down the country.
Sainsbury’s Tech recruitment gets a jumpstart with TikTok
Sainsbury’s Tech teamed up with Entroxy to create this campaign including TikTok elements which made the shortlist for the Integrated Campaign award in 2023.
HelloFresh Licence to Hire scheme creates appetising candidate experience
The In-House team at HelloFresh embarked on a Licence to Hire programme for employees leading to a place on the 2023 shortlist for candidate experience.
TikTok campaign combats misconceptions of life at Mars
Mars worked with Havas People to use social media to build awareness of the world leading FMCG group’s working culture.
Diageo refreshes careers site with focus on early talent
Premium drinks company Diageo collaborates with Comprend to serve up a more user-focused careers website.
SAP video shows candidates We’re Just Like You
SAP film captures everyday quirks of its employees to drive applications and secure a place on the 2023 shortlist for Single Use of Video.
Detail drives new talent acquisition strategy at Sanofi
Detailed interviews and focus groups ensured this entry secured a place on the shortlist in the Use of Research and Insight in Employer Branding category.
FORDLiive campaign recognised for creative use of tech
Ford of Europe collaborated with Havas People to produce its FORDLiive gamified dealer learning campaign, shortlisted in 2023 in the Creative Idea and Use of Technology categories.
You, Unlimited – Civil Service Fast Stream crafts influential campaign
This TMP Worldwide campaign for Civil Service Fast Stream harnessed the power of social media influencers to attract a diverse group of graduates to its scheme.
DHL Parcel UK campaign finds workers who Enjoy the Drive
DHL Parcel UK’s integrated campaign, created by CA3, makes 2023 shortlist for its work during the drivers shortage.
AND-E, the best insurance company you’d never heard of
AND-E worked with BrandPointZero to raise awarness of its Employer Brand in the UK, articulating its purpose, vision and mission, and earning a place on the 2023 shortlist.
MI5 spies the benefits of a more diverse candidate pool
MI5’s campaign with Penna focuses on changing perceptions, increasing the number of applicants from ethnic minorities, female candidates and people with disabilities.
BT’s powerful campaign boosts applications from women
BT’s campaign with Ph. Creative showed the power of video in recruiting more women into engineering.
Sky aims high with virtual candidate tours
Sky’s campaign with Symphony Talent landed three shortlist spots in 2023 in the Digital Experience for Early Talent, Graduate Campaign and Integrated Campaign categories.
Skyscanner flies high with candidate attraction
Skyscanner reached out to more applicants and raised brand awareness, earning a place on the 2023 Integrated Campaign shortlist.
The Future of Movement campaign drives early careers interest at Jaguar Land Rover
This video campaign by Jaguar Land Rover and Creed Communications sought to change the perception of what early careers programmes would offer, and resulted in thousands of apprenticeship applications.
Defence Equipment & Support’s people underpin new employer brand
Stafford Long worked with their client Defence Equipment & Support (DE&S) on this employer brand launch, which included films and animations, and put the people working on a wide range of exciting projects – and their ambitions – centre-stage.
Refreshing SAP’s EVP
Havas People helped SAP refresh its EVP while adapting to local needs, winning it a place on the 2023 International Employer Brand shortlist.
Cepheid goes bold with integrated attraction campaign
Cepheid builds brand awareness with Prophet through a unique mix of media and a cheeky approach to branding.
British Army gets stronger with belonging campaign
This internal British Army EDI campaign, developed with ThirtyThree, started conversations and changed attitudes around discrimination.
HelloFresh employer brand is a recipe for success
HelloFresh’s In-house Employer Brand Team takes a place on the 2023 shortlist for its work boosting the value of its brand among candidates and stakeholders.
PizzaExpress serves up a tasty employer brand campaign
Working with ThirtyThree, PizzaExpress created a vibrant employer brand showcasing how people are empowered to express themselves at work.
Internal mobility platform helps AXA’s people MOVE and grow
AXA campaign by Havas People promoting internal mobility platform ‘MOVE’ makes 2023 shortlist for Employee Engagement.
Excellence in talent acquisition for EY at RecFest
The EY in-house team received a place on the shortlist in the Events and Experiential category in 2023, when it sponsored a stage at RecFest and launched an Excellence in TA community.
EY powers up its employer brand team
EY doubled the size of their internal employer brand team and see impressive results in terms of advocacy and savings.
Hologic prescribes interactive recruitment insights tool
The women’s health innovator partnered with SMRS to deliver a tool that would help it hire more efficiently and strategically.
Kingfisher gets employees talking with DEI campaign
Kingfisher’s tough-talking conversation series, developed with ThirtyThree, provided insights into both minority – and majority – groups.
Talent networks grow thanks to WeWork careers site
WeWork’s talent network has flourished since Symphony Talent created a custom careers site experience, shortlisted for the Employer Website category.
Inclusive conversations form part of a successful EDI strategy at Veolia
“What not to say” videos were part of a successful EDI campaign for Veolia, created by Pink Squid, and recognised in the 2023 shortlist.
Accenture’s graduate campaign rings in the changes
Graduates ‘Discover the Difference’ at Accenture in this campaign produced in partnership with ThirtyThree and entered in the 2023 awards.
Lloyds Banking Group urges students to be kind to themselves
Lloyds Banking Group challenged students’ misconceptions about working for a bank by demonstrating how the banking group prioritises people’s wellbeing.
F is for Family at the Metropolitan Police
This Met Police Video Campaign, produced by Tonic, made the 2023 shortlist for its impact in attracting talent from London’s numerous and wide ranging communities.
Refreshed Nestlé Academy assessments are a force for good
Nestlé and Cappfinity overhauled the academy’s existing assessment process, gaining a place on the 2023 shortlist for Candidate Experience.
AB InBev dreams big with inclusive employer brand
Drinks giant AB InBev partners with MSL to develop a more inclusive employer brand and generate thousands of applications from a more diverse audience.
Barclays’ careers site clicks with candidates
Barclays puts digital careers front and centre with a revamped hiring site, working with Radancy to make the application process smoother and easier.
AstraZeneca builds chemistry with candidate experience
AstraZeneca and Ph. Creative concoct an enhanced candidate experience from attraction to onboarding.
The LEGO Group sharpens its focus on employee engagement
LEGO’s Behind the Bricks photography campaign, created with Comprend, showcases the diversity and authenticity of its workforce.
Fidelity creates an employer brand with feeling
SMRS and Fidelity International developed new ‘Feel Fidelity’ branding to attract and retain talent in global markets.
Video campaign makes a world of difference for GE Renewable Energy
Individual videos alongside one overarching film produced impressive results for GE Renewable Energy and Pink Squid, placing them on the Video Campaign shortlist in 2023.
Social campaign showcases diversity of life at Knight Frank
The Wiser and Knight Frank campaign utilised Instagram and LinkedIn to celebrate its diverse talent, resulting in an increase in clicks through to its careers site.
Royal Mail Group delivers on its Christmas hiring campaign
Meet & Engage supports Royal Mail Group to improve its candidate communications and offer a more efficient onboarding process.
Bupa boosts recruitment by showing the ‘Characters in Care’
Needing a sustainable pipeline of candidates for its care roles, Bupa worked with ThirtyThree to create videos combining carers’ and residents’ stories.
Unlocked Graduates video campaign opens up opportunities
SMRS collaborated with Unlocked on this powerful campaign, which urges graduates to make their career count.
KPMG graduates engage with Future Me campaign
Mentor programme and video campaign gained KPMG and Pink Squid a spot in the Graduate Campaign category in 2023.